Connect With Us

Enter your email address:

Delivered by FeedBurner

 

 

  

SEARCH

Music Think Tank Open

Anybody (no really anybody) can contribute anything relevant to this page…All mp3s should be posted on the MTT radio page. If you cannot find your post here, your article may have been moved to the MTT homepage.

If you would like Music Think Tank to publish your contribution, please read our posting guidelines and our posting advice.

Sunday
Apr122015

Singrush - Promote Your Music For Free

Singrush is the hottest and fastest rising music hosting and promoting website, free for all to sign up.

Click to read more ...

Saturday
Apr112015

Adaptive Music

Music as we know it today is a ready-mix 2:42 “piece”. It doesn’t need to be like that. It is a result of technical limitations of the early day of sound recording, by 10 inch grammophone discs rotation at 78rpm in 1910.

Click to read more ...

Thursday
Apr092015

Tiopod Rocks

TioPod.rocks is the new online radio made by those who listen to it. Tiopod aims to bring people together and show the best in music talent! Broadcasting live every day from London. Be prepared to get your feet wet!

Enclosure

Wednesday
Apr082015

When Artist Pricing Logic Makes No Sense


Quick story. In 2002 I was making around 600 radio and TV commercials a year. It paid well because I priced at the value of my time and talent.

Click to read more ...

Tuesday
Apr072015

Use Music Theory for HS Math Credit

My husband and I are in the process of petitioning our daughter’s HS to allow her to take music theory in lieu of taking Trigonometry.  She has aspirations of studying for a BFA in Musical Theatre when she attends college.  Music theory would be so much more useful to her choice of career than would trig.  I have taken the time to apply each and every Common Core Math Standard to a topic which would be taught in the Music Theory Class.  My question, has anyone else thought of doing this?  Were you successful?  We are confident we can make a case for this and are seeking other musicians opinions. 

Click to read more ...

Monday
Apr062015

Should You Buy Guitar Center's Pro Coverage?

Former Guitar Center employees talk about the company’s extended warranty program, Pro Coverage. What do you think of extended warranties?

 

Click to read more ...

Monday
Apr062015

Newbury Comics Scavenger Hunt

The Newbury Comics scavenger hunt started March 27th and ends April 6th. The idea of a huge scavenger hunt pre-record store day is genius. Newbury Comic’s scavenger hunt is a laundry list of tasks that one must complete to gain points; the person with the most points wins the grand prize of $500 Newbury Comics gift card. Some of the tasks are taking pictures in front of famous landmarks or a selfie at the storefront of the first Newbury comics. Other tasks are answering trivia questions and doing activities, while taking selfies.

Click to read more ...

Wednesday
Apr012015

How to Market Your Music Like Beyonce' 

Beyonce’ is considered one of the greatest entertainers today. She is known for her captivating stage show, excellent performance skills, and catchy tunes. But Beyonce’ is not only a great entertainer, she (her team) is a marketing genius as well. Beyonce’ took music fans by surprised when she released Beyonce’ a year ago without promotion. There are some principles that indie artists can apply from Beyonce’s marketing campaign.

Click to read more ...

Monday
Mar302015

How to Increase the Reach of Your Music

Clients on board of Symphonic Distribution have a lot of offerings, but above all, they have choice. Our clients can choose when they want to deliver their content and where they want to deliver it. That choice is not easily found with our competitors, as some won’t even let clients have a direct account on a partner that the distributor is not delivering to (we call that ridiculous).

Click to read more ...

Sunday
Mar292015

The Apple Doesn’t Fall Far From The Tree

 

When Apple launched iTunes in 2003, Apple addressed the consumer’s wants by giving them the choice of buying a whole digital album or they had the ability to buy a single track from the album. Apple did not start iTunes to sell music, however to sell the hardware that Apple sells, the iPod. Apple has tried to control music sales since day one to raise the demand for Apple products. In the beginning Apple’s iTunes used DRM technology to block out other competitors that sold MP3 players. This would leave consumers dependent on their iPods. In 2005 Thomas Slattery, filed a lawsuit against Apple. This lawsuit stated that Apple broke antitrust laws by using FairPlay. Any music purchased from iTunes would work only with Apple’s iPod, which froze out competitors. Apple has been a dominant force from its music sales since it’s starting point. Apple has flexed its muscles to control music distribution and deals that worked to their benefit.

In 2010 Apple’s iTunes store started see a decline in sales for the first time. It was at this time that music streaming service started to come in full swing, at this point Spotify was not even introduced to the US Market. Now the tables have turned and Apple is trying to recreate itself once again to address the consumer’s wants by giving them on demand streaming through their revamped Beats music service.

In 2014 iTunes music downloads declined by 14%, while Spotify’s subscriptions increased. Since 2011, Spotify has grown from 10 million subscribers to over 50 million subscribers. I find it funny that the iTunes split of 30/70 will come back to haunt Apple. Basically, the competitor who is stealing streams for downloads is using the same slit. Apple was once making dollar to dollar and now they’re making pennies to the dollar.

Apple, along with Beats music, has to show consumers the value of spending money on a subscription service each month. While other competitors give away freemium tiers and lower subscription fees, this is going to be a hard sell, however, not an impossible one. If anyone can introduce a creative, innovative way for consumers to stream music, it’s definitely the folks at Apple.

ipod_web_1770517b

 

Contact Information

email:  jason@jasonkventura.com

website:  http://www.jasonkventura.com

Sunday
Mar292015

BRASH! Magazine 2016

BRASH! - A Music Marketing Blog started in 2012. This blog was designed to provide music marketing tips for Independent Artists as well as provide a platform for exposure by giving exclusive interviews and social media promotions. In 2016, BRASH! is ready to expand to the magazine scene but we need your help. In order to bring this to life we are accepting donations to design, create, and develop a Music Marketing Magazine to increase exposure and awareness for quality Indie Artists. Funds raised will be used for staff memebers (writers, graphics artists, events etc.) as well as the development for the magazine’s platform, both online and print.

 

Click to read more ...

Saturday
Mar282015

Interview: Game Music Composer Matthew Pablo

Violet Jobs spoke to super talented game music composer Matthew Pablo about breaking into the world of Game Audio. He gives some great tips and advice to aspiring composers. Check out his informative website and excellent tutorials at: www.matthewpablo.com

Click to read more ...

Friday
Mar272015

How Much Did Kendrick Lamar Make from 10 Million Spotify Streams? 

With the release of his latest album “To Pimp A Butterfly” Kendrick Lamar broke the record for Spotify streams in a single day with 10 million streams. There’s been much debate in the media over what Spotify pays artists per stream. Some artists claim to have only made $0.0001 per stream while Spotify claims to pay artists $0.006 per stream on average.

Click to read more ...

Thursday
Mar262015

EPK Anatomy

I know what you’re thinking…

not another long article about making EPKs…

but hold-up….

I’ve made this so you can see what an awesome EPK is made up of:

Click to read more ...