March 6, 2014 HOW TO GET ALL THE CRED OF PLAYING AT SXSW WITHOUT THE TIME AND EXPENSE
“Music is spiritual. The music business is not. - Van Morrison
It’s almost that time again - that time of year when every band and singer worth their salt makes that annual pilgrimage to Mecca (Austin) for the week-long SXSW festival. A week of no sleep, watered-down drinks, bad food, unrewarding performances and the heartbreak of the ultimate realization that it wasn’t really worth it. Never have so many spent so much time and money for so little notoriety and reward.
But wait! I bring news and hope for all who just can’t take it anymore. Even though you know that you’re really not missing out on anything, you were at least hoping to network and snare some sort of deal. After all, this could be the year! This could be our big break! This could be our time! Or not.
