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Entries in Marketing (198)

Thursday
Oct212021

Lil Nas X's 'Montero' Campaign and the Power of Self-Promotion: Analysis

One of the more bizarre arguments we keep hearing from people in the music business is that self-promotion is pathetic, because “real, creative work” will speak for itself.

Sure, making great music is essential. But it also needs to get heard somehow. And if anyone knows the value of good marketing, it’s the currently trending artist Lil Nas X.

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Wednesday
Jul142021

How to Promote An Album | 6 Tips to Get Your Band Noticed

The process of promoting an album should always begin before the recording of your first session. During concerts, you test and determine the songs your audience love the most. A solid campaign before release can help build excitement for your album release, develop your target audience, and turn occasional fans into real fans. Through music, people can be brought together uniquely.

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Wednesday
Jun302021

SubmitHub Review: How I Got Featured on Blogs and Spotify Playlists

As an indie musician, you’re constantly looking for new ways to get your music out there.

But you don’t want to hire an expensive PR agency.

And you want real fans to connect with your music, not fake streams.

Enter SubmitHub.

I’ve been using this platform to promote my music for a while with some success.

So in this SubmitHub review, I’ll share my experience and give you a basic intro.

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Tuesday
Jun292021

Why Is Fan Engagement Important To Artist Teams?

The artist-to-fan relationship is extremely mutual, with the artist giving the fans content and the fans showing their appreciation with revenue and support. Fans crave the feeling of a one-on-one connection with the artist to form meaningful relationships that benefit both the fan and the artist themselves!

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Thursday
May272021

Tips to promote your music digitally

There are so many ways to promote your music online. It depends on how much time you can spend on the digital promotion of your music. They’re some of the easiest ways which can help you to promote your music to a larger audience than any other platform.

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Tuesday
May042021

Crucial Music review: How NBC got ahold of my song

One of my songs landed on NBC. And it was thanks to Crucial Music. 

So I thought I’d share my experience.

To be clear…

This blog post has no secrets, no guarantees, and no “special formula” for getting your songs placed.

(And if anyone promises you those things, be very suspicious).

This Crucial Music review is just my experience with this one sync licensing company. 

I tell my story in hopes it will give you insight into the sync licensing industry and encourage you to keep making and submitting music.

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Thursday
Apr222021

Nobody Cares About Your Music (As Much As You) An Honest Assessment of Music Promotion

A truthful assessment of music promotion. The reality is simple. Your success starts and ends with you. Because at the end of the day nobody cares about your music as much as you.  So if you don’t make the effort, why would anyone else? 

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Wednesday
Apr072021

4 Vocal Tips For Getting Sync Placements

Getting a song into a film or TV show is one of the most exciting things an artist can experience. It can be lucrative, and it can be one of the best ways to get discovered in this over-saturated world of DIY music releases. Unfortunately, the cat is out of the bag and everyone wants a sync placement, making the competition fierce. But you might be surprised what kind of singing has the best chances of getting used on a film or tv show (hint - it’s not the songs that show off your incredible range). Read on for some singing strategies that might help you nab a sync!

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Tuesday
Mar232021

Let's talk about ethics and music promotion

When it comes to ethics and music promotion, it’s important to start at the top with the worst offenders. Mark Knight RCM blog founder tackles the paid reviews debate.

In the last few week’s we’ve come across several online articles and posts criticising music blogs for their ethics. While none have been directed at us, they peaked our interest and got us thinking…. 

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Wednesday
Mar172021

How to Leverage Word-of-Mouth Advertising for Your Music

As a musician, it’s important to promote your music in multiple ways. Many musicians focus on self-promotion through advertisements, appearances, and meeting fans.

 

Although this method produces an increase in sales, there is a strategy you may be missing known as word-of-mouth advertising. To learn more about this strategy and ways to incorporate it into your next campaign, read on.

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Tuesday
Mar092021

Everyone knows that ‘sex sells,’ but for an independent, female musician looking to discuss sexuality on her terms, this old adage couldn’t be further from the truth. 

We find ourselves living in a world where 120 million people visit PornHub everyday, over 200m have watched the lyric video for WAP by Cardi B and Megan Thee Stallion and almost half of 18-29 year olds have used an online dating site. It’s easy to assume we are the sexually liberated generation.

But despite all this it’s rare we talk openly about sex.  The ‘sexy’ and ‘sexual’ agenda is largely still set and controlled by men, for men. But when a women wants to use ‘sex’ or be ‘sexy’ on their own terms, the barriers go up.  

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Friday
Feb192021

How to Define Your Band’s Image

How do you build a persona around your band? It’s often a long-winded, experimental process that evolves over time. Look at Harry Styles as an example. He used to be known as an adorable, kid-friendly boyband member — and now, critics hail him as “the world’s biggest young rockstar” due to a successful rebrand.
These identities are essential because fans prefer to buy into more than just a musician. They don’t only want to listen to your music, especially when other indie, rap and pop musicians share your space. It’s your responsibility to set yourself apart.
Here are a few ways to build an image that resonates with audiences.

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Wednesday
Jan202021

How To Reach More Music Lovers Via Your Website

As a new artist, you have a task to ensure that your music reaches as many people as possible. You have a job to ensure that you have loyal followers who listen to your content as soon as it’s released. Music is released daily across all genres, thus creating a competitive market. Most people spend more time online, creating a platform to gain more fans. There are many ways to achieve this.

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Sunday
Jan032021

Five Ways To Promote Your Music As An Independent Singer-Songwriter

Sometimes it’s hard for an independent singer-songwriter to change gears from creation to promotion and figure out where to start promoting their new release, some of these examples may be obvious but I hope they help! Here are some ways I’ve been promoting my new EP “Life Gets Strange”.

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