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Entries in Branding (57)

Thursday
Jun102021

How to cultivate your stage persona: 10 Tips

Whether you’re a musician in a band, you’re a solo performer or you’re doing something entirely unconventional with your performance, whatever it is, cultivating a stage persona and having a presence that matches the work you’re doing is an important part of reaching your audience effectively. 
One of the beautiful things about stage presence is that everyone is unique and has something to offer, and that includes you. From your fashion sense to your interactions with the audience, your stage presence is your unique means of communication with your audience. 
While, of course, your work should speak for itself, there’s no harm in using other tools to assist you in that pursuit. No matter where you stand in the band or where you are on your journey, here are ten tips that will help you improve your stage presence.

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Thursday
May202021

4 tips for defining your personal artist brand

You don’t have to be unique to make it as a performing musician, but it sure helps! Having a unique style and presentation (or more pragmatically, “brand”) is key to helping your and your music standout from the crowd, as well as providing a point of connection with your audience.

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Thursday
Apr152021

How to Cultivate Your Stage Persona: 10 Tips

Whether you’re a musician in a band, you’re a solo performer or you’re doing something entirely unconventional with your performance, whatever it is, cultivating a stage persona and having a presence that matches the work you’re doing is an important part of reaching your audience effectively. 

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Wednesday
Mar172021

How to get an expensive car for your music video

As a musician, there’s plenty of competition out there. Not only do you want your music to stand out, but also your music videos. Having engaging music videos helps promote your music and can even get you nominated for video awards.

 

So, how do you make a music video that will stand out against your competition? Consider adding an expensive car to your next music video.

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Friday
Feb192021

How to Define Your Band’s Image

How do you build a persona around your band? It’s often a long-winded, experimental process that evolves over time. Look at Harry Styles as an example. He used to be known as an adorable, kid-friendly boyband member — and now, critics hail him as “the world’s biggest young rockstar” due to a successful rebrand.
These identities are essential because fans prefer to buy into more than just a musician. They don’t only want to listen to your music, especially when other indie, rap and pop musicians share your space. It’s your responsibility to set yourself apart.
Here are a few ways to build an image that resonates with audiences.

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Monday
Jul272020

4 Styles For Music Lovers To Show Their Fashion Preferences

If you enjoy music, then it may affect more than just your listening habits. You may find that other parts of your life start to reflect the styles of music that you listen to. If you find this happening to you, it’s completely acceptable to embrace these styles so that the world knows the styles of music that you enjoy the most. To give you some ideas, here are four fashion styles for music lovers to show their style preferences.

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Friday
Jun262020

Common Visual Branding Mistakes

When you’ve got your music ready, you want to send it out into the world for everyone to listen to it, but the worst thing you could do is to send it out in shoddy clothing. It’s important that you get your branding right. You only get one shot. Here are some common mistakes that I see over and over again. And how to avoid them.

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Wednesday
May272020

Why Visual Branding Is Important

You’ve made your music but you need to decide how you want to present yourself to the world. Even if you’re making music just for fun, it’s always good to give people an extra layer of the artistic story, so people remember you. Here I’ll explain why visual branding is vital and even get into some fun psychology. Buckle up.

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Friday
May152020

How To Name Your Band

So, you need to come up with a great band name huh?

I run a covers band agency. Every week, my site gets contacted by artists with a range of names, from the deadly serious to the incredibly silly, and everything in between.

It often seems like the band name was made up on the spot, and as soon as the words were out of the drummer’s mouth (or whoever suggested it) everyone else approves it because coming up with band names is hard. It doesn’t matter, so long as the music is good, right?

Actually, no. Your band name matters. It’s the first impression you will offer a potential client or venue. It will give them a clear idea of what you sound like, before you play a single note.

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Monday
May112020

How To Avoid Cliches With Your Visual Branding

When it comes to branding the easy option is always to go for what everyone else does, blend in with the crowd, make sure people definitely know what you’re all about in the most obvious way. You’re a metal band, put a skull on the cover, job done! Well, not on my watch.
It’s lazy. And now that your branding is just like everyone else, you become part of the grey goo pumped out onto the internet on a daily basis. So here some ideas to avoid cliches with your branding. And why it’s vital.

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Thursday
Mar262020

How Musicians Use Fashion Style As A Tool 

Music and fashion have always gone hand-in-hand. You can’t think about Michael Jackson without picturing his famous sequined white glove or Madonna without her cone bra. No one can imagine KISS without their signature face paint and black and silver jumpsuits. The fashion choices of musicians can quickly become a part of their permanent look and their brand. 

 

There have been many iconic outfit choices musicians are still associated with over the years. These fashion statements have meant more than just signifying whatever phase a musician was going through. Some of them have become tools to tell audiences exactly who that musician is, the kind of music they play, and what they can come to expect. 

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Thursday
Mar192020

The Basics Of Branding For Musicians: Figuring Out What Makes You Unique

One of the common challenges I’m noticing artists have about branding is figuring out that one thing that sets them apart from everyone else.

You hear it often in regard to branding. I have even said it in my previous blogs. Because there’s so much competition for attention in the digital era, you have to be able to distinguish yourself to stand out. You need to find what is “unique” about you.

I realize now that this could be misunderstood.

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Friday
Feb282020

Music Of The Heart: Partnerships With Nonprofits And Advocacy Groups Can Lead To Growth For Everyone

Music is your heart. It’s your soul. It’s your blood. The air that you breathe. The thing that gets you up in the morning. And building your music career is your life’s purpose. It’s what you devote all your time, energy, and effort to.

But giving your all to your music doesn’t mean you can’t also give to your community. In fact, as a musician, you have an incredible opportunity not only for supporting your band’s success but also for making a difference in the world as you do it. You have a public voice, one that’s growing stronger every day. 

Who better to use that voice for people who don’t have a voice? How better to build your band’s image while you draw fans to your cause? In this article, we will explore the amazing partnerships that can develop between musicians and advocacy groups, the incredible force for change that such an alliance can become.

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Monday
Oct212019

3 Music Industry Myths Musicians Should Work To Bust

The music industry has often thrived as a result of its mythology. Audiences sometimes treat their favorite artists with reverence when presented with intriguing narratives. This has helped musicians and ancillary businesses that surround them to build lucrative brands. The rumor mill also creates publicity for artists which — while being a double edged sword — is helpful in the advertising of tours and new releases.

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