April 19, 2023 Discover the importance of staying true to your passion as you navigate the challenging landscape of the music industry. In this insightful blog post, I explore the journey of a music career, offer tips to keep your passion alive and discuss how to balance the business side with your artistic desires.
Career tagged a career in music February 24, 2022 
Sync Tiger
Cinema productions from China keep gaining acclaim in the Global Market and China remains the world’s largest film market. Globally the second highest grossing movie for 2021 was Chinese produced Battle At Lake Changjin, following just behind Spiderman’s: No Way Home.
Movie names like, Eat Man Drink Woman or Crouching Tiger Hidden Dragon unravel stories that are deep and filled with culture and human experience, often in worlds where imagination colors the story making a truly memorable experience.
Have you ever listened to a movie with no music? How does music color our visual experiences with sound? Well musicians and composers either make music for the movie or visual productions select music from a library of music.
Sync licensing allows music to be available for usage in visual media. For music often left on the shelf or on streaming platforms, sync licensing can pay depending on the form of media, tens to tens of thousands per license, often much more than a track will get in its lifetime.
China often leads the way in technology, and with Metaverse breaking through to our daily news, it goes to show how social interaction is influenced by our media and technology. Metaverse is a whole new world for music to color our visual experiences with sound.
Trends in Chinese social media show that screen time is occupied by high profile virtual female influencers. Virtual influencers are just one new element that attracts new audiences.
China’s TikTok aka. Douyin is still the most downloaded app in China with already over 600 million daily active users, the one billion mark is soon to come.
Streaming music is the go-to home music library for music listeners of today. Video platforms are the radio channels of today, where listeners get their first taste of new songs, impressing a lasting audio visual memory.
It may be time to consider the options and that the virtual audio visual landscape is changing rapidly and the way in which listeners are exposed to music are more mobile and fleeting. Stand your ground and make your move.
China is in the spotlight and history is being made. Copyright is safe, there are more strong female roles in Cinema and TV, and medal contenders in the Beijing winter Olympics impressing critics and audiences all over the world.
Make your mark in China and have your music distributed and sync-licensed to China. Be the future.
Sources
https://en.wikipedia.org/wiki/Music_copyright_infringement_in_China
https://hype.my/2022/258787/chinese-new-year-2022-movies/
https://radiichina.com/entertainment-trends-china-2022/
https://www.shine.cn/feature/entertainment/2201140769/
https://www.wired.com/story/what-is-the-metaverse/
https://www.eggsist.com/en/insights/tiktok-vs-douyin-which-are-the-main-differences/
https://musicinfo.io/blog/tiktok-douyin
https://olympics.com/en/news/ten-team-china-medal-hopefuls-to-watch-at-beijing-2022
https://www.statista.com/topics/5776/film-industry-in-china/
December 9, 2021 If you’re a traditional songwriter, you will probably have more traditional habits of writing. Toplining can seem like an entirely new world that is intimidating, especially if you are writing in a new genre, but it’s a great form of songwriting that stretches writing muscles in an interesting way. It is also nice to not have to focus on every aspect of the song and the choices you need to make (if you write melody/lyrics/harmony all together, like many songwriters do). Here are some great steps to help you topline for the first time, as well as things to keep in mind.
October 25, 2021 I’m an introvert. I have to be excited about doing something in order to leave my house. So work-at-home music jobs are a godsend.
I sit on my butt, make music, and earn a consistent income doing it.
This post will introduce you to six ways to make money from music without leaving home, all of which I’ve done before.
July 8, 2021 I’ve been speaking with a lot of clients lately, both about the work we do together on their websites, and the bigger picture of their careers. A common thread that has been coming up in conversation is that around building a team, and the mixed experiences they’ve had around this.
Many of the concerns that we’ve discussed recently have included:
Ul>
Advice, Career, Music Industry tagged Artist Advice, DIY, career advice, team building May 6, 2021 As of 2019, over 1,500 full-time musicians were working in the U.S. The key word there is “working.” Being a professional musician is, indeed, a job. Some people take different routes to get there. But, we can probably all agree that there’s a big difference between touring the country to play nightly gigs and having jam sessions in your best friend’s garage.
However, that doesn’t mean there’s anything wrong with that! Many musicians start as hobbyists. Some have no desire to “make it big” or turn themselves into a money-making music machine.
If you do, though, there are things you need to be aware of as you transition from hobby to business as a musician. You’ve undoubtedly heard stories about how hard it is to make it in the music industry. While those can be intimidating, they shouldn’t stop you from working toward your dreams.
Advice, Career tagged Advice, hobby, music career, professional musician December 21, 2020 When I was a kid I took guitar lessons. In this short article I want to share a few tips that helped me.
October 27, 2020 Over the years so many artists have been scared off the music industry by some entirely destructive myths. We love helping an independent artist find success and watching them prove all the horrible myths wrong!
Advice, Career, Music Industry tagged Advice, Career, music business, myths August 26, 2020 I recently opened a small retirement account.
And that got me thinking…
“Hey, this is kind of like being a musician on the side.”
How the heck is your music related to retirement?
Well…
This post will go through how and why you can invest in your music career like you would a Roth IRA.
Advice, Career tagged music career advice, music career success August 10, 2020 Wait, isn’t the world on halt? Hasn’t 2020 been a year of failure and pullbacks?
While this year has been disappointing, there are two types of people responding to the coronavirus. Some are pouting and being affected heavily, while others are adapting and doing better than they ever have. Here’s how you can continue to scale your music career – even if your gigs, shows, and sources of income are non-existent at the moment.
Advice, Career, Coronavirus tagged Advice, Career, Marketing, coronavirus, money July 30, 2020 When you’re releasing music, you’ll always get periods of slow growth and increased growth. Here, we want to discuss a couple of key things we hear from artists on a regular basis, and how it might be stalling your growth…
July 20, 2020 Being a musician with a day job is tough.
I get it. I am one.
You may work a career position, go to school, or raise children (which I also do).
And you might feel you lack the time, energy, and focus to really get your music career going.
Good news. There are changes you can make today to balance music with your day job.
And I want to share four of those changes. If you implement them, you can shift the trajectory of your career so it’s aiming where you want it to.
July 16, 2020 Breakdancing may seem like just another recreational activity to some, but for many, this is a way of life. It can be so much more than just another form of dance, but if you are looking to create a satisfying and full life as a breakdancer, you need to invest in the activity wholeheartedly. This requires careful planning and taking steps to ensure your success. Consider these six key steps to set you on the path to becoming a successful breakdancer if you are truly looking for an immersive, successful and satisfying experience.
Advice, Career tagged 21st century music, dance June 18, 2020 When trying to decide what way your life path should take, you need to consider many factors. The first should be considering what it is that you are passionate about. While some people enjoy the sciences, others may find themselves drawn to a career in the arts. Music is often known as the universal language. It crosses language and cultural barriers to touch people in various ways. If you grew up practicing music, you might decide that a career in music fits your personal and professional aspirations.
What does it take to fulfill this desire? Take some time to explore these five fundamental ideologies to help decide if you are cut out to pursue this type of professional endeavor in one way or another.
Advice, Career tagged music career, music career advice 