October 21, 2021 One of the more bizarre arguments we keep hearing from people in the music business is that self-promotion is pathetic, because “real, creative work” will speak for itself.
Sure, making great music is essential. But it also needs to get heard somehow. And if anyone knows the value of good marketing, it’s the currently trending artist Lil Nas X.
July 14, 2021 The process of promoting an album should always begin before the recording of your first session. During concerts, you test and determine the songs your audience love the most. A solid campaign before release can help build excitement for your album release, develop your target audience, and turn occasional fans into real fans. Through music, people can be brought together uniquely.
March 23, 2021 In the last few week’s we’ve come across several online articles and posts criticising music blogs for their ethics. While none have been directed at us, they peaked our interest and got us thinking….
Marketing, Promotion tagged ethics, music marketing, music promotion, paid reviews March 17, 2021 As a musician, it’s important to promote your music in multiple ways. Many musicians focus on self-promotion through advertisements, appearances, and meeting fans.
Although this method produces an increase in sales, there is a strategy you may be missing known as word-of-mouth advertising. To learn more about this strategy and ways to incorporate it into your next campaign, read on.
Marketing, Promotion tagged Marketing, promotion, word of mouth January 28, 2021
Release Party officially launches its self-service platform, which offers a seamless end-to-end experience for artists and audiences alike. In addition to their original livestreaming service, artists will soon be allowed to share smart links with their fans and notify them via text message when their new music releases.
January 3, 2021 Sometimes it’s hard for an independent singer-songwriter to change gears from creation to promotion and figure out where to start promoting their new release, some of these examples may be obvious but I hope they help! Here are some ways I’ve been promoting my new EP “Life Gets Strange”.
Advice, Marketing, Promotion tagged Independent, Marketing, promotion, songwriting November 19, 2020 Since 2018, UMEK has produced eight #1 tracks and 46 tracks that charted among Beatport’s Top 100. His label, 1605, launched 13 years ago, is also among the Top 10 labels on Beatport, signing rising talent such as Cosmic Boys, Space 92, and Teenage Mutants.
It’s one of the biggest comebacks any techno artist and label have made in recent years. How did they do it? By combining their 30-year industry experience and talent with data science – something that most of the music industry still sleeps on.
Music Business, Music Business Models, Promotion tagged Music Data, analytics, beatport, data, music business, umek, viberate November 5, 2020 What does China pay per stream and how to get your music to China. Distributing your music is about building and growing your fanbase to grow your audience of returning paying fans.
October 22, 2020 I’ve been in the sync licensing game since 2018.
So in the big picture, I’m fairly new. But I’ve learned several lessons already. And I want to share them because maybe they’ll help you.
This is a case study on my experience licensing music.
August 27, 2020 An article about the importance of event planning
August 24, 2020 Now more than ever, it’s not just enough to show up. You have to stand out. As we all know, the pandemic has leveled the playing field to where your “stage” is literally the same size as everyone else’s. All of your fans and the ones following artists on major labels are all being viewed on mobile devices, laptops, and tv screens.
So how can you shine above the rest?
June 1, 2020 April 20, 2020 The internet is the biggest marketplace there is. However, harnessing it potentials involves understanding how search engines work. Online marketing has evolved and is used as a propeller to business development and advertising. These tips suggested by Noria - a digital agency in Thailand will help you reach your goals. It touches on word structure, frequency, the right platform and customised words. Google is the biggest search engine globally, thanks to its content promotion and complimentary services. If you need your song to reach out to more people, utilise these marketing tips to the fullest.
January 24, 2020 Odds are you’ve just released a new album or single and you’re thinking about the best way to get it out there, engage your fans, and make the largest impact possible. If that’s the case, it’s time to consider finding a PR firm to help you out.
Good thinking—you’re already a step ahead of the rest by knowing that simply releasing and hoping your fans notice is not a good strategy.
