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Entries in Developing a Strategy (92)

Tuesday
Apr262022

Saving for Retirement as a Professional Musician

 

Image Source: Unsplash

Saving for Retirement as a Professional Musician

Being a professional musician can mean many different things. You could make your living selling records, touring, playing an instrument, or singing. You may not win a Grammy for your work or end up on the Billboard charts, but it doesn’t make you any less of a professional. 

No matter what level you’re on, being a professional musician can be a lot of fun. However, it also comes with several challenges and uphill battles you’ll have to face throughout your career. 

One of those challenges includes saving for retirement. You might be able to make a living playing music now, but saving for the future is another story. 

Whether music is your primary or only source of income, it’s not impossible to save for retirement. However, the sooner you get started, the better! Let’s take a look at how you can make the most of your income, manage your money, and build the capital you need to lead a comfortable retirement. 

Managing Your Money

If you have a consistent, day-to-day job as a musician, setting money aside is easy. You probably don’t have to worry about things like tax penalties or even calculating how much you can afford to save. 

However, not every professional musician has that luxury. When you’re concert-hopping or living gig-to-gig, it can be difficult to practice healthy money management. 

It’s easier than you might think to manage your money, but it can take some organizational skills. Start by creating a budget for yourself. Look at the income you’re bringing in each month and how you’re spending it. From there, you can come up with ways to “cut back” on your spending habits, both in your personal and professional lives. 

For example, as a traveling musician, you might spend a lot of money on gas to get from one gig to another. Think of ways you can save on gas, like preserving your car’s efficiency and optimizing your driving. Choose to bring your own food along rather than stopping at fast-food joints, and keep a separate “road budget” so you don’t end up buying things you don’t need. 

In your personal life, you can manage your money and decrease your spending by cutting back on things like subscription services and dining out. 

You should be budgeting to save, not just to pay your bills now. Whether you set aside a section of your budget as an emergency fund or specifically dedicate some of your monthly income to savings, it’s easier to manage your money when you have something tangible written down. 

Taking Care of Taxes

We touched on tax penalties above, but are you aware that some of your savings could actually be costing you money? Taxation penalties are destructive and can take away some of the hard-earned cash that you’re trying to store away for retirement. If you want to maintain and grow your savings accounts, it’s important to be aware of exemptions. Some of the most common tax-exempt savings accounts include:

  • 401(k)s

  • IRAs

  • Roth accounts

  • FSAs

  • HSAs

You can still be taxed for things like early withdrawal and minimum distributions. However, if you work with an investor or accountant on setting up an account, they can guide you through the process and help you mitigate penalties. 

As a musician, you probably pay your taxes every year. Maybe you even pay quarterly taxes to avoid a large lump sum owed at the end of every fiscal year. The last thing you want is to deal with more taxation when you’re trying to get ahead. In fact, you should be looking into expenditures that you can write off and deduct! Invest your time and money into working with a tax professional that can help to ensure financial stability for your future. 

Have a Back-Up Option

Whether you’re gigging every night, you’re a “seasonal” musician, or you rely on record sales and royalties for income, it can be hard when things aren’t consistent. Even if you tend to do well throughout the year, you might find that most of your income is going directly to the here and now, just so you can get by. 

One of the best things you can do for yourself is to have a backup option when it comes to your finances. Thankfully, there are a few different ways to approach a backup plan. 

One is to invest your money

You don’t have to have a lot saved up to invest, and your return could be something that sets you up for a comfortable retirement. Some of the best high-yield investments include

  • Value stock funds

  • Short-term government bond funds

  • High-yield savings accounts

  • Rental housing

  • Cryptocurrency

If you’re not willing to take a risk with your money through investing, consider using a “side hustle” or part-time job as your backup plan. It might not seem very rock ‘n’ roll to have a side gig doing something more consistent, but it will allow you to live more comfortably now while you live out your dreams, and give you the opportunity to have a nest egg in the future. 

Whether you penny-pinch to save your money, invest in the stock market, or find ways to avoid tax penalties, there are plenty of ways to save for retirement as a musician. While it’s okay to focus on the fun you’re having now, it’s crucial to recognize that one day you’ll want to sit back and relax. Consider some of these ideas when it comes to making sure you can do so with comfort and ease.

 

Saving for Retirement as a Professional Musician

Thursday
Mar312022

Creating The Perfect Budget-Friendly Home Studio

Recording at home seems like a great idea, at first. You’re likely a lot more comfortable at home than you would be in a professional studio, it can be cheaper, and you’ll have more time to get every recording right without wasting anyone else’s time. 

Still, creating your own home studio can be daunting, especially when you don’t know where to begin, and you’re on a tight budget. 

Thankfully, there are things you can do to simplify the process and make sure you don’t have to take out a second mortgage just to create a functional studio. 

Let’s cover a few ideas you can use to set up an at-home recording studio with the essentials. 

Get Creative With Your Budget

When you’re building a studio from scratch, there are some key essentials you’ll need to get started. There are also some things that would be nice to have, but can probably wait. Being able to prioritize your purchases will make it easier to put the basics together quickly so you can start recording. Some of the key components you’ll need to get started include:

  • A computer

  • DAW/Audio interface 

  • Monitors

  • Cables

  • Microphones

  • Headphones

Once you have some of the basic equipment, you can look at other “extras” like an upgraded interface, soundboard, and speakers. 

One of the easiest ways to prioritize what you should buy first is to create a budget. Doing so will allow you to see what you’re starting with, what you can afford, and what needs to be prioritized. Consider decorating on a budget and focusing functionality via a quality computer and monitors. The “extras” are still important, but when you have limited funds, they need to come last. The sooner you invest in quality equipment, the sooner you can make money by recording other artists. 

Prioritize Soundproofing

Professional studios have one big advantage over recording at home – they have soundproof booths that eliminate all outside noise. Whether you live in an apartment in the city or a farmhouse in the country, chances are your home wasn’t built to block out sound. Unfortunately, with no protection, that can lead to fuzz and background noise on your recordings. 

No one wants to hear a car horn, a plane overhead, or a cow mooing in the background. 

Thankfully, you can make your home recordings sound far more professional by soundproofing the room you’re transforming into a studio. The best part? It doesn’t have to blow your budget. While you can always have a professional come in and soundproof your room, there are plenty of DIY ways to block out noise, including:

  • Installing heavy thermal curtains or soundproof drapes over windows

  • Using a noise-proofing sealant on windows and doors 

  • Covering unneeded vents with acoustic foam

  • Using ready-made acoustic panels on walls and the ceiling

With a few inexpensive materials you can take your home recordings from distracting to intricate and detailed. Even if you can’t afford high-quality recording equipment, you can make up for some of it by soundproofing your studio. 

Decor Matters

Remember how we talked earlier about prioritizing your budget? Use whatever you have leftover after buying equipment and the right gear to decorate your recording space. It might not seem important, at first. And, of course, equipment should take precedence. 

But, decorating your space serves a dual purpose. 

First, whether you plan to use your recording studio for personal projects or you want to rent it out to other musicians, it’s important to set the right tone and foster a creative environment. Think about some recording studios you’ve been in or seen. They usually have artwork, colorful rugs, and warm tones throughout the space. You might be inspired to create something totally new in your studio, and having a creative atmosphere can help to bring new ideas to life. 

Things like furniture, rugs, and wall decor can also help to absorb more sound. Even if your space is soundproofed from outside noise, certain rooms within the home might not have the best acoustics. If you’re using a larger room, for example, the open space can create a lot of excess noise and echo. Having items in the room to absorb some of that extra sound will make a big difference and provide you with a cleaner, warmer tone. 

If you don’t have room in your budget for decorations, consider decorating on a budget and bringing some of your personal items into the studio until you do. Bringing in a couch with a few pillows, a throw rug for the middle of the room, or some artwork that inspires you can make a big difference until you’re able to purchase studio-specific decor. 

As you can see, it doesn’t have to take a lot of time or money to create a home studio. If you’re on a budget but can’t wait to record, use some of these ideas to get your studio off the ground.

 

Creating The Perfect Budget-Friendly Home Studio

Thursday
Feb242022

Sync Your Music Like A Tiger

Sync Tiger

Chinese cinematic productions get global acclaim

Cinema productions from China keep gaining acclaim in the Global Market and China remains the world’s largest film market. Globally the second highest grossing movie for 2021 was Chinese produced Battle At Lake Changjin, following just behind Spiderman’s: No Way Home.

Movie names like, Eat Man Drink Woman or Crouching Tiger Hidden Dragon unravel stories that are deep and filled with culture and human experience, often in worlds where imagination colors the story making a truly memorable experience.

Have you ever listened to a movie with no music? How does music color our visual experiences with sound? Well musicians and composers either make music for the movie or visual productions select music from a library of music.

Sync your music to new libraries

Sync licensing allows music to be available for usage in visual media. For music often left on the shelf or on streaming platforms, sync licensing can pay depending on the form of media, tens to tens of thousands per license, often much more than a track will get in its lifetime.

China often leads the way in technology, and with Metaverse breaking through to our daily news, it goes to show how social interaction is influenced by our media and technology. Metaverse is a whole new world for music to color our visual experiences with sound.

Trends in Chinese social media show that screen time is occupied by high profile virtual female influencers. Virtual influencers are just one new element that attracts new audiences.

Short video phenomenon

China’s TikTok aka. Douyin is still the most downloaded app in China with already over 600 million daily active users, the one billion mark is soon to come.

Streaming music is the go-to home music library for music listeners of today. Video platforms are the radio channels of today, where listeners get their first taste of new songs, impressing a lasting audio visual memory.

It may be time to consider the options and that the virtual audio visual landscape is changing rapidly and the way in which listeners are exposed to music are more mobile and fleeting. Stand your ground and make your move.

China is in the spotlight and history is being made. Copyright is safe, there are more strong female roles in Cinema and TV, and medal contenders in the Beijing winter Olympics impressing critics and audiences all over the world.

Make your mark in China and have your music distributed and sync-licensed to China. Be the future.

Musicinfo Newsletter Signup

Sources

https://en.wikipedia.org/wiki/Music_copyright_infringement_in_China

https://hype.my/2022/258787/chinese-new-year-2022-movies/

https://radiichina.com/entertainment-trends-china-2022/

https://www.shine.cn/feature/entertainment/2201140769/

https://deadline.com/2022/01/international-box-office-outlook-2022-marvel-china-look-ahead-1234907207/

https://www.wired.com/story/what-is-the-metaverse/

https://www.eggsist.com/en/insights/tiktok-vs-douyin-which-are-the-main-differences/

https://musicinfo.io/blog/tiktok-douyin

https://olympics.com/en/news/ten-team-china-medal-hopefuls-to-watch-at-beijing-2022

https://deadline.com/2022/01/international-box-office-outlook-2022-marvel-china-look-ahead-1234907207/

https://www.statista.com/topics/5776/film-industry-in-china/

 

Sync Your Music Like a Tiger

Monday
Oct282019

Why You Need To Sit On Your Tracks Before Sending Them Out To People

Picture this: You’ve just spent some quality time finishing a new track and it’s brilliant.

You’re super pumped for other people to hear it and can’t wait to send it to people for feedback, maybe get a preview up on Soundcloud or even get it released on Spotify etc.

Stop.

Before you do anything with the track, you need to wait.

Click to read more ...

Friday
Feb122016

How To Choose The Best Digital Distributor For You

Part and parcel of getting your music out there into the world is ensuring that you can be found in all the right stores.

I say “right” because, not everybody will want full coverage in every store, and appropriateness of certain services or platforms will be down to your judgement but generally most artists will likely want to get their music onto many of the key online stores and streaming platforms like iTunes, Spotify, Amazon, Shazam and so on.

There are a few ways of doing this.

Click to read more ...

Thursday
Sep172015

5 Critical Things You Need Before You Start A PR Campaign

As an independent musician, a digital PR campaign can be a critical component to an overall marketing strategy that will help you to:

1. Reach new fans

2. Increase online influence

3. Create new content that can be used to continue to build strength of existing fan base through social media

4. Better understand marketplace position

Click to read more ...

Monday
Jan192015

The Musician’s Guide To Setting And Achieving Goals For 2015

It is still the very top of a brand new year! It is an ideal time to set your goals. I see a marked difference between artists who set finite goals and those who do not. 

Ask yourself: Is this the year I want to make a difference for my musical career?  And if so – what difference and how? Then it’s time to reach into that treasure chest - your mind and formuate a KILLER PLAN for this year. 

 

Click to read more ...

Thursday
Jan152015

9 Things I Learned at YOUR MUSIC, YOUR RIGHTS, YOUR CAREER 

Oh, my default self? I call her IKIA: Impatient Know-It-All. (Replace “Impatient” with “Insufferable” if you’re a Harry Potter fan. Yes, my default self is also a dork.) She has lots of evidence that supports her know-it-all-ness, like her years of touring, recording, licensing, and a $30k fan-funding story to boot. That, plus speaking at SXSW and writing a successful e-course for musicians pretty much makes it impossible for IKIA to learn anything new, let alone be a likable contender for collaboration.

Click to read more ...

Monday
Sep222014

What Artists Should Know About Next Big Sound

Perhaps you don’t sell too many albums on iTunes, or have that many SoundCloud plays or YouTube views. But maybe, just maybe, your music is really popular in some far off corner of the digital universe you never even knew about, and all that “exposure” you’ve racked up over the years is paying off behind the scenes.

Next Big Sound provides detailed online music analytics to measure the growth of bands on streaming services and social networks. It doesn’t cover everything, but it casts a wide enough net to shatter an artist’s dreams with cold, hard data. I know it did mine! <sniff>

Cidney at NBS agreed to give me an artist credit for one month so that I could write this article, way back in April. Hopefully she’ll forget to downgrade my account.

Features

Key Metrics

The screenshot above shows a dozen “key metrics” of my choosing. It’s an easy way to focus on what’s important to me, and not get bogged down in all those numbers. So for example, I could replace Rdio plays with Vine loops, Last.fm shouts, or unique pageviews of my website.

Click to read more ...

Monday
Jul282014

Why Email Newsletters Are Still a Vital Marketing Tool for Musicians

This post originally appeared on the Bandzoogle blog. Dave Cool is the Director of Artist Relations for musician website & marketing platform Bandzoogle. Twitter: @Bandzoogle | @dave_cool

“Email newsletters, an old-school artifact of the web that was supposed to die along with dial-up connections, are not only still around, but very much on the march.”

That quote is from a recent New York Times article For Email Newsletters, a Death Greatly Exaggerated. We thought it was a good time to reiterate why we think email newsletters are still one of the most effective promotional tools for musicians today, which is also why Bandzoogle continues to offer a mailing list tool with all of our plans:

5 Solid Reasons to Use Email Newsletters

1) You own the list

For bands that have been around since MySpace was still a thing, remember all those fans you had? Well, MySpace owned their data, not you. If you didn’t get them signed-up to your mailing list, chances are you lost contact with many of them when you had to start over on Facebook.

Click to read more ...

Thursday
Apr242014

5 Things They Don't Tell You About Being A Booking Agent

You can read all the articles you want (even from us), and talk to every agent under the sun, but you will not really understand what it is like to be a booking agent until you actually do it. It’s a completely different

 

1. Being a booking agent requires a lot of time.

I’m not talking 2 hours a day. I’m talking about your entire day spent at the computer working and sending out emails. Facebook, email, phone calls. Rinse, repeat. For hours and hours a day.

I have spent days just researching local promoters in certain areas just to get turned down in the end. Booking a tour can take 3 months of 8 – 12 hour days of just researching, e-mailing, messaging and networking.

Click to read more ...

Wednesday
Apr022014

Crowdfunding the Right Way

In the past, money was a huge barrier for musicians, and one of the main reasons many were forced to tie themselves to a record label. Today, many musicians are finding their own ways to creatively fund their albums and tours, with the most popular option being crowdfunding. Crowdfunding is a huge undertaking, but, if done correctly, you can come out of it with a whole lot more than just money. It also presents dedicated and creative artists a chance to connect with their fans in a whole new way.

Learn how to run a successful crowdfunding campaign with these 5 tips

Click to read more ...

Thursday
Mar132014

15 Very Quick and Simple Things You Can Do to Help Your Music Career

Quick. Simple. And they make a huge impact. What’s not to love? 

#1 Remember Peoples’ Names 

Ya ya ya, you meet a lot of people… we get it. If you want people to remember your name, you better sure as hell try to remember theirs. Find a good system. Make notes. Facebook stalk. Do something.

#2 Send Thank You Notes 

A small and simple gesture that goes a long way to ensure you leave a great impression.

#3 Database Relentlessly

Keep organized and detailed databases of your mailing list, the local media, your supporters, promoters, and everything else. This will save you tons of time and help you manage relationships with ease. There’s a kazillion great databasing tools out there and a simple spreadsheet does the trick as well.

Click to read more ...

Thursday
Feb272014

Google Adwords for Musicians

Dave Cool is Director of Artist Relations for musician website & marketing platform Bandzoogle. Twitter: @Bandzoogle | @dave_cool

Google Adwords might not be the first method you think of using to promote your band. But, if you’re looking to book weddings or other private gigs, Google Adwords can be an effective method of driving visitors to your website and reaching potential clients.

Getting Started

First thing’s first: anyone can use Google Adwords. You don’t need to be a huge corporation and you don’t need to hire expensive consultants to start running ads.

Click to read more ...