MTT Music - What's your advice? Should we launch MTT Music or scrap it?

Thanks everyone.  I think we are going to reinvent this section.  Thanks for the feedback.

With the SquareSpace platform, we were able to put MTT Music together in under two hours.

Music Think Tank is looking for your suggestions and feedback…
Here’s the concept:

• MTT Music is a place to get practically unfiltered, community feedback.
• One song is featured per day.  
• Only studio-quality songs will be posted.
• Artists should be asking for honest advice and feedback.
• Click here to read the Guidelines Page.

Question:  Will MTT Music be helpful to artists, or is this going to be something that gets overwhelmed by artists and underutilized by those that can give proper advice?  

The concept is purposely vague.  We are hoping to get some feedback on direction.  No, we don’t have a revenue model…

Great New Posts on MTT Open

There are some great new posts on Music Think Tank (MTT) Open. 

Note:  We are also looking for more posts that relate to music creation and production.  New Contributors - Click here to register.

Consumer or Music Lover: You Decide
By Kyle Bylin
When Trent Reznor developed and adapted a new model to deliver Ghosts I-IV to his audience he reframed what it meant to be in the music business. Understanding that free was inescapable and multipliable formats were inevitable, he established six points of participation for fans. By catering to the resurgence of vinyl and allowing interaction with multi-track files he went on to challenge market abundance with scarcity by increasing the level of personalization and authenticity. Thus making the purchase, Better Than Free for his core fans.  Read the post.

Has the over reliance upon Digital Audio Workstations (Gods) ended the era of acts that can fill stadiums?
By Bruce Warila (a repost from 2007)
In this post, I am submitting the argument that the spread of digital audio workstations can be correlated to the complete drop-off of new artists that have the ability to sell out stadiums.  I am also suggesting that the reliance upon engineer/producers using DAWs have made artists a bit lazy, and/or that this crutch has enabled artists to focus on things that are less important than making great songs.  Read the post.

Shifting the needle on new digital music services
By KEITH JOPLING
There are some fundamental service elements still to play with – price, product and customer experience are still up for grabs in developing something a bit special. But with labels gatekeeping price and savvy service providers unwilling to subsidise music, i think price can almost be ruled out as a differentiator.  Read the post.

The Wearing of Hats
By MICHALE SHOUP
Michael’s question is: with the status of the Music Industry, is there a middle ground between the following mindsets: one being a casual style of living, irresponsibly bouncing from moments of extreme focus to days or weeks of broader scoped work, or two, is this the new model based upon being an independent, entrepreneurial creative who is able to organize, create, and mold to the quickly changing industry?  Read the post.

New posts on MTT Open

Check out Justin Boland’s post (The DIY Hip Hop Business Master Class) on our new blog MTT Open.

From Justin’s post…

Nothing beats having a mentor. Helpful guidance and advice from experienced elders is solid gold, no matter what you’re doing in life.  Unfortunately, DIY Hip Hop is a cut-throat and over-saturated business. Even once you’re getting things done, the people who reach out to you are acting strictly out of self-interest. This is a culture where information is valuable and connections are everything — so “sharing” is not part of the game.  That needs to change. This is a collection of the best, most useful highlights from interviews with hip hop legends and DIY entrepreneurs.

Welcome to the Think Tank

Music Think Tank is a brand new group blog, featuring some of my favourite thinkers in the online music world. The site’s so new, it barely has any words in it - but it’s already picking up interest as the new source of the best conversations about music online.

I’m looking forward to growing the site and developing some new and exciting features (keep an eye out for the Friday Clinic - coming soon), as well as introducing you to my friends who are - without exception - talented, witty, knowledgeable, intelligent, insightful and passionate people, who are all totally committed to music, musicians and the (new) music business.

Feel free to weigh in with your thoughts, and if you’d like to get in touch, there’s a link on the sidebar for just that purpose. Don’t forget to subscribe to the RSS feed and stay up to date with all that’s going on in the Music Think Tank.

Thanks for stopping by!