FanBridge Co-Founder and CEO Spencer Richardson says, “When you can tell your story through your voice… instead of trying to do the spinning plates trick, where you try to keep everything up at once, you develop a momentum and synergy through your narrative. It starts with a story, and the channels are just a reflection of the story. The strategy becomes much easier.” Continue reading to learn more about leveraging the power of the crowd and best practices for engaging with the press.