As you look to the future you may be getting in the mode to set goals for your career.

I am always surprised when musicians I work for at Cyber PR®, are frantically trying to reach more and more potential fans without really focusing on the fans that they already have. These fans don’t need to be found, because they are already your fans.

Studies have proven that it is much harder to make a new client and get them to purchase something than it is to get a client that already knows you and trusts you to purchase from you over and over.

I always suggest that, in measuring fans, the best place to look is at your social networks and at your mailing list.

Your newsletter list is the only place where you can directly engage with your fans on your own terms and ask for money.

Here are 12 fail-safe ways to increase / engage with your fanbase by pulling from fans that you already know and have who trust and like you for 2012.