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Recommend One For All, or All For One? Solo Artistry Versus the Band in the Age of Social Media (Email)

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The music industry today seems, to the casual observer, a veritable “Chicken Little” scenario, with all its members and participants, heads craned piously upward, scurrying about as if the sky were falling—the firmament of their reliable, decades-old business model crashing about them. From the haughtiest record company executive to the lowliest basement-dwelling ensemble, everyone in the music business is struggling to shore up their respective rungs on the industry ladder.


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