MTT - Music Think Tank

Recommend Buzz: There's More to a Free Music Campaign than Free Music... (Email)

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You’ve done it again. You’ve given away a free track from your latest album. It’s on your website. You’ve talked about it on Facebook. Job done, you think. Well think again. There’s no doubt about it. Free music is a powerful marketing tool. However, the music industry has become so over-saturated with free music that we’ve become desensitized to the process of consuming, promoting, and thinking about the importance of free music. This age-old debate has become, well, old.

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