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Recommend How to Get Into SXSW (Email)

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A while I ago, I wrote an article called “How to Book SXSW and Is It Worth It?”

Now that the application window for SXSW is open again, I think it’s time to revisit some of these concepts. First of all, if you read the previous article, you’ll know that I spend a lot of time discussing the appropriateness of your act applying for the festival. The committee that reviews applications looks at multiple factors to see if you are at an industry level worthy of the event. If not, you’ll be rejected fairly early in the process. If you are ready though, here’s what you can do to prepare:

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