Derek Sivers is a dear friend of mine and has long been a beacon of light for most of us in the music industry. These are highlights from talks I heard him give at Taxi’s Road Rally and at the Indie Buzz Bootcamp.

I constantly like to return to the lessons that Derek teaches and I always walk away feeling inspired.

Here are 7 wonderful lessons, which are great to revisit no matter how strong your marketing muscles are. These are all good places to start when considering your own plan of attack for marketing.

Before I dive in I want to start with how Derek got his own music career off of the ground. This speaks volumes about how he achieved his CD Baby success later in his career.  There is a huge marketing lesson in his story…