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Many experts say that the #1 way we will all communicate within the next 3-4 years will be thorough our mobile devices. It is no secret that the United States is far behind Europe and Asia in ease of use and advance technologies in the mobile realm but it is never too early to begin looking at a mobile strategy.
With that said I will be exploring how musicians can fully utilize using mobile technologies throughout 2009 but here is a primer. I saw Helen Keegan present in Reykjavik at the You Are In Control conference at Iceland Airwaves 2008 and I was wowed by her presentation.
Helen is a mobile marketing, advertising and media specialist working with a range of clients from media owners to brands and agencies to mobile technology companies. She has been working in mobile marketing for more than 8 years.
I asked her a few questions via email and she was generous enough to answer them for us here:
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