MTT - Music Think Tank

Recommend How to Set and Reach Your Music Goals (Email)

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The fifth term of my “Music Marketing 101” class at Berkleemusic.com recently wrapped up. The twelfth and final assignment asks students to create a 12-month marketing plan they can use in the real world.

Most students do a great job with it. But it amazes me how many include goals such as:

”Book a lot more live shows.”
or
”Sell a buttload of CDs and music downloads.”

Hmm …

Let me ask you: Exactly how many is a “buttload”? How do you know when you have arrived at buttload status? And how much is “more”?

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