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A musician emailed me today, asking my advice on choosing a physical distributor. He was considering paying big money to one company who promised to get it on the shelves of record stores, or another who would take a big cut, or using CD Baby’s in-store distribution (http://cdbaby.net/instore)
Here’s my advice to him. Feel free to critique it. I’m curious to hear any replies from people who have had success with real in-store distribution recently.
The big question is:
How many people are going into physical stores (shopping malls, etc) - looking for your CD - and are unable to buy it?
Are those people truly unable to buy your CD, and give up before looking online?
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