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Making the Most of Music Conferences
The Musician’s Guide to Navigating SXSW and All Other Music Conferences Six Steps to Maximize Your Conference Experience, Make More Music-Business Contacts, and Advance Your Music Career
Over my 13 years of attending SXSW I’ve seen plenty of bands who did get a coveted showcase and not only did they not get signed, but also they did not meet any key players in the business or benefit their careers in any way by showcasing.
Reasons for this included: They received awful showcase venues and times; they were busy loading and unloading gear, babysitting band members, or getting tanked at parties to make the journey worthwhile; or they opted for their measly $100 stipend instead of for the gold: the festival pass.
Here’s my musician’s South by Southwest survival guide to get your through one of the most massive and overwhelming conferences of the year. This guide is not just for SXSW; it’s also for any music conference out there!