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Musicians are expected to be everywhere these days. We’re interacting on social networks, following up on blog comments, keeping our profiles on countless music sites up to date, and checking our stats and analytics with a variety of online tools. It’s enough to make a lifelong indie yearn for a label - one with a marketing department!
Most of these items don’t need to be addressed daily, but they do need to be performed on a regular basis. Tasks that have to be done on a given day, I schedule. Everything else is relegated to
The Weekly Batch™ (note: not actually trademarked). I tackle the entire list as a single to-do item on Friday afternoons, when I find it hard to do much of anything else.
Here’s my latest iteration: