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In a new study looking at ‘How Stuff Spreads’ Face has identified key components that make things go viral. Looking at the spread on Twitter of two global memes, Gangnam Style vs Harlem Shake, Face discovered eight common characteristics which it says led to them becoming viral phenomena, generating thousands of spin-off versions and billions of views.
The eight common characteristics are:
1. Bursts and Rises: There are 2 models of virality.
The Burstmodel is bottom-up:the variations are more powerful then the original seed and there’s no clear leadership or narrative. The meme relies on community relevance to spread.
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