Fence-sitting has no place in marketing and release plans. When planning a release or campaign around a tour, for example, it is integral to define your marketing strategy and make sure you give it your all. In a music marketplace that is saturated with artists (many that have a larger marketing budget than you), it has become even more difficult to stand out. Marketing endeavors or companies who are constantly saying “we’ll just give it a try for now, with a small budget” without the right care, attention to detail, and most importantly attitude behind it, will come across as half assed in the marketplace. Potential fans can tell when you’re not committed and it seeps into every aspect of a project in peculiar ways.