Well, it looks like Toronto and Austin are now twins. Music city twins, that is. Each city’s respective council have approved a musical alliance partnership between the two cities.The music city initiative, 4479 (named after Toronto’s longitude and latitude coordinates), is lead by Music Canada. 4479 will be a collaborative effort between Toronto city official and members of the music industry to increase attention and tourism towards Toronto’s music scene. 4479 also plans to make Toronto a leading music destination. The city of Toronto will work to strengthen relationships with other music cities around the world, particularly Austin, TX.  Austin is a city that has seen amazing growth and tourism traffic in recent years thanks to music industry events such as South by South West and Austin City Limits, among others. This seems to be an exciting time for the industry here and for the city of Toronto as a whole; but while this is a great step for our city, one can’t help wonder just how much of an impact this alliance can make on the culture and economy of Toronto - in actuality.