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This post originally appeared on the Bandzoogle blog. Dave Cool is the Director of Artist Relations for musician website & marketing platform Bandzoogle. Twitter: @Bandzoogle | @dave_cool
“Email newsletters, an old-school artifact of the web that was supposed to die along with dial-up connections, are not only still around, but very much on the march.”
That quote is from a recent New York Times article “For Email Newsletters, a Death Greatly Exaggerated”. We thought it was a good time to reiterate why we think email newsletters are still one of the most effective promotional tools for musicians today, which is also why Bandzoogle continues to offer a mailing list tool with all of our plans:
5 Solid Reasons to Use Email Newsletters
1) You own the list
For bands that have been around since MySpace was still a thing, remember all those fans you had? Well, MySpace owned their data, not you. If you didn’t get them signed-up to your mailing list, chances are you lost contact with many of them when you had to start over on Facebook.
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