Though it may sound like fan fiction, Kaplan and Haenlein’s article “The Britney Spears Universe” is a deconstruction of the pop singer’s use of social media to impact the viral marketing scene around her 2011 album “Femme Fatale.” The album was generally considered a hit with its first week sales moving her into third place for the most number one albums by a female artist, behind Mariah Carey and Janet Jackson.