It’s a great thing to have a social media presence to have fans and other indie music lovers to take a listen to your music. However, it is VERY important to capture and keep the attention of the media. Media outlets will allow you to grow your brand and give you a wide range of exposure to various audiences. The more media platforms that take notice of you, the greater the exposure, the greater the chance to expand your audience. In order to successfully do this, you MUST do your homework.