Ever since the days of Myspace, artists and musicians have known that leveraging their presence in the digital space can lead to greater success. Using social media and the internet to strategically build your brand helps fans find you. Beyond that, it boosts your credibility with venues and, these days, even the labels. Many artists know social media is a powerful way to connect with fans, but training them to go to another website like Facebook to find you isn’t necessarily the best long-term strategy. It makes more sense to steer your fans to an online address that you control.