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This post was written by Jon Ostrow and originally appeared on the Bandzoogle Blog.
Question: which is more important: Facebook or email?
Believe it or not, your email is not only more important than Facebook, but also any other social network. Email marketing has been shown to be as much as 40 times more effectivethan Facebook and Twitter combined.
So it is the most important marketing tool you have to keep in touch with your fans, and to make more money for your music career.
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