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This post was written by Wes Walls and originally appeared on the Bandzoogle Blog.
When we talk to other musicians about music marketing, search engine optimization is a topic that comes up often.
And why not? It’s free, it’s known as a highly effective marketing channel for millions of businesses, and it works.
The downside is that it’s complex, time consuming, slow to see results, and it’s known as a bit of a dark art.
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