The manager is the most important person in your operation. Your manager is your teammate. Your partner. Your friend. The two of you (or six, depending on how many are in your band) are in it together. Us versus the world. The manager is the liaison between the artist and everybody else. The manager oversees everything from the recording process to the album release campaign to the tour routing, booking and performing to the social media management to the lead singer’s divorce. The manager handles the business, first and foremost. The best managers handle the business with creative finesse. To navigate the constantly evolving musical landscape, managers need truly creative minds. You don’t want a manager who is operating the same way this year as she was last year. Every day is new. Every day is different.