In the first two parts of this series of brief articles on entrepreneurial musicianship, I provided a definition of entrepreneurship, and a model for critical reflection to practice entrepreneurial musicianship. In this final installment of the series, I am going to begin to discuss how we can apply this rethinking to our planning for the future, and why looking towards the future is one of our fundamental responsibilities as artists and arts leaders. This discussion will open from two major viewpoints—the artistic, and the business—then culminate in a synthesis of how these two viewpoints relate to one another, through the principles of the new economy.