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When it comes to selling merch and music at live shows, it’s not uncommon for musicians to feel uncomfortable and out-of-their-element. This unsettling feeling usually causes musicians to avoid sales altogether.
After all, we musicians are creatives. Deep down, we believe that the quality of our creative products should speak for themselves.
And yes, it should…
But only if people know about it.
That’s where marketing comes in.
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