When a product or service promises consumers greater bang for their buck, it’s a powerful motivator. Getting the highest value from spending the least amount of money is what most people want from the products they buy. It’s no different for the marketers themselves. Marketers are always looking for ways to strengthen their return on investment when it comes to promoting a new product or service. Not every business has the promotional resources of Apple or Microsoft, of course, so most businesses won’t be able to use a multimillion-dollar media blitz to advertise a new product or service.