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This guest post by Lisa Occhino originally appeared on the Bandzoogle Blog
Stream counts are a big indicator of success on Spotify, but there’s another factor that plays an enormous role: the number of times your tracks have been added to playlists.
According to BuzzFeed, one out of five plays across all streaming services happens within a playlist, and that number continues to grow. Half of Spotify’s global users listen to human-curated playlists (as opposed to algorithmic playlists), which generate more than a billion plays per week.
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