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If you haven’t already figured it out, music is quite crucial to your business and the influence you have on consumers who walk into your store. It reflects the personality of your brand, makes the experience better for your customers, and even boosts your sales if you do it just right.
The problem with most store owners is that they tend to go for the music that appeals to them, rather than the kind of music that will appeal to customers. Creating the right playlist is key. However, you need to know a few things about how it all works.
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