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When it comes to branding the easy option is always to go for what everyone else does, blend in with the crowd, make sure people definitely know what you’re all about in the most obvious way. You’re a metal band, put a skull on the cover, job done! Well, not on my watch.
It’s lazy. And now that your branding is just like everyone else, you become part of the grey goo pumped out onto the internet on a daily basis. So here some ideas to avoid cliches with your branding. And why it’s vital.
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