The music industry is one of the sectors that the coronavirus has hit the hardest. With concerts, festivals and other live events being canceled worldwide, many music professionals are seeing a historically unprecedented loss of income. Artists, organizers, promoters and many others were quick to resort to live streaming and engaging fans online, thus strengthening the importance of digital media and increasing competition. On Spotify alone, around 40,000 tracks are reportedly uploaded daily – proving that success often comes down to simply being able to break through the noise.