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Music analytics platform Viberate, which just created and sold the first-ever live gig NFT in cooperation with Techno veteran UMEK, published a new music report examining the fastest rising genres in the year that pressed pause on the live event industry. As the data shows, three groups proved to be better prepared for facing the “new normal”: Pop, Hip Hop and Latin artists.
The report pinpoints and examines the music genres that increased their fanbases on Spotify, YouTube and Instagram the most in 2020, calculated from the number of followers accumulated by the top 1,000 fastest-rising artists on each platform.
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