MTT - Music Think Tank

Recommend Lil Nas X's 'Montero' Campaign and the Power of Self-Promotion: Analysis (Email)

This action will generate an email recommending this article to the recipient of your choice. Note that your email address and your recipient's email address are not logged by this system.

Email Article Link

The email sent will contain a link to this article, the article title, and an article excerpt (if available). For security reasons, your IP address will also be included in the sent email.

Article Excerpt:

One of the more bizarre arguments we keep hearing from people in the music business is that self-promotion is pathetic, because “real, creative work” will speak for itself.

Sure, making great music is essential. But it also needs to get heard somehow. And if anyone knows the value of good marketing, it’s the currently trending artist Lil Nas X.

Article Link:

Your Name:

Your Email:

Recipient Email:

Message: