You’ve just released the album of your life. The songs are honed to perfection, the production is top notch, and you found your true voice as an artist. How can you possibly top it with your next release? I suggest you don’t even try.

Instead, follow it up with leftovers. You may call them outtakes, b-sides, or even rejects. You can come right out and admit that it’s not your best stuff. Your fans will still want it, and some will delight in what they consider hidden gems.