The email sent will contain a link to this article, the article title, and an article excerpt (if available). For security reasons, your IP address will also be included in the sent email.
The first piece in this series focused on increasing the amount of fans and how this is a necessary step towards success. Part 2 of the basic three principles is increasing the frequency of purchases.
The cornerstone of this is simple: You can not only sell music.
In order to get the frequency of purchases up you must provide something that actually gets your fans to buy more frequently.
If you are only selling one album or one set of MP3s, it’s pretty near impossible to get this step accomplished because your core fans will only have one thing to buy (therefore making frequency non-existent).
Billboard recently reported that over 2,500 record stores have closed in the US since 2005. This points out to one very clear conclusion: People are buying fewer CDs (of course we already knew this) but think about it –
Are you only selling music?
Return to Article
