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The most powerful philosophy of marketing I’ve heard is from my hero Seth Godin, and I think it can be summed up as this:
You’ll know when you’re on to something special, because people will love it so much they’ll tell everyone.
If people aren’t telling their friends about it yet, don’t waste time marketing it. Instead, keep improving until they are.
How can you apply this to your business, music, product, or service?
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