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I have been working on the second edition of Music Success in Nine Weeks which will be released in a few weeks and I recently revisited the section about blogs.
I believe that getting reviewed on blogs is critical for every musician because it helps create a bigger footprint for you online, builds awarness and allows for a two- way conversation around your music
Here is a section from the book. To understand blogs I highly suggest you watch these two wonderful videos from the amazing Commoncraft website that explain all you need to know to get started.