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Last Week I posted part 1 of a two part series with one of the people I respect most in the world of Public Relations - Deirdre Breakenridge. Dierdre recently finished her fourth Financial Times business book,
“Putting the Public Back in Public Relations,” co-authored by Brian Solis, published in March 2009 and available in major bookstores. She has also authored: “PR 2.0, New Media, New Tools, New Audiences,” “The New PR Toolkit” and “Cyberbranding: Brand Building in the Digital Economy.”
I asked her to give us some insight on the current state of publicity in the music business and she gave me a lot to chew on…. Here is part two of her interview with me
Ariel Hyatt: What’s the key difference between doing PR DIY style now and five years ago?