MTT - Music Think Tank

Recommend Email 101 for Artists (Email)

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Email is an essential part of the fan relationship equation for artists, labels, and managers. While it is difficult to say the exact value of collecting any individual email address for musicians, marketers from other industries peg the generic value of getting an email at about $1 each. But it’s all about what you do with it once you are given the great responsibility of owning it. We have seen Artists generate as much as $10 per email address on their list, when used properly.

Email has some interesting attributes going for it, like:

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