Its here!  A whole new Decade :)

Paying attention to this article could be the difference between you making a little money off of your music in the New Year vs. making A LOT of money!

All of the current news surrounding the music business is still bad news.

But I think that this is a very exciting time to come up with some alternatives and some offerings for your core fanbase that could make you a lot more money.

The first step towards this is building rapport with your email list.

Which comes down to communicating regularly and consistently with your fanbase and then asking them for money only after you have built trust and rapport (when the time is right).

I have seen it thousands of times – artists that misuse their email lists and ONLY reach out to their fans when they have something to SELL them (a show, a new release etc.) but they never reach out to their fans for other reasons: to bond, share a funny story, or invite everyone out to the local bowling alley on a Tuesday night for a hang (I’m serious).