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Recommend The Song/Artist Adoption Formula - 2010 Update (Email)

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This in an update to a previous post.

To the extent that a recording artist (versus an entertainer) is the sum of his or her songs, I am going to stipulate that song-adoption equates to artist-adoption.

I effectively use this formula when working with industry startups and artists to concisely communicate (usually on a bar napkin) the challenges that artists face as they attempt to obtain marketplace traction for their songs.

I have updated the formula (below) to recognize the importance of placing unknown songs into a series of songs that are familiar to listeners (the Adjacent Song Factor).


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