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Yesterday, I guest lectured at NYU for a group of Music Business students. One of them asked me an excellent question:
Is there a formula for success in today’s music business?
I told him that if I had the answer I’d be a lot richer! But then I stopped to think about it. Artists that have success are the ones who know what they want. They have a clear vision of what they see for themselves, and that vision is different for everyone. They may not even know how exactly they are going to get there but there are 4 key elements.
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