A sold out show is a day that every artist looks forward to. Nothing’s better than a packed house where the energy emanates from the audience to the stage and back again.

Unfortunately, many artists don’t get to experience sold out shows that often, if at all. Perhaps, only at the occasional CD release show, or a coveted opening spot for a more established act.

Thankfully, there is an easy way for you to change this and begin playing sold out shows more often. It’s quite simple in fact.

The key is to play in venues you can sell out.

The typical artist wants to play the best venue in town, regardless of their draw. The club where you have to play Tuesday nights for months, until the booker notices you and maybe bumps you up to a Thursday. It doesn’t matter that the venue has a 500 person capacity and you can only bring out 50 people.

A show is a show, right?

Wrong.