MTT - Music Think Tank

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As the effort (time and cost) required to create a highly-personalized listening session of music (see blue bars below) decreases, the per-person rate of music consumption will proportionately increase (see green bars below).

If there has been one constant in the music industry over the last one hundred years, it has been the constant migration to listening formats (easier formats) that reduce the effort required to create highly-personalized listening sessions. You can’t play a phonograph on the bus or clip it to your shorts at the gym.

Moreover, easier formats that can be summoned on-demand (for any given situation) will displace any format that requires more effort to produce the same result.

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