What Do Music Fans Want To Own, and Why?

I’ve spent my teenage and adult life obsessing over my music collection. Meticulously arranging hand labelled tapes and CD’s was FUN, but when the same job arrived for mp3’s, it became a massive chore. But I still felt compelled to own something, and so I continued for many years, wasting hours arranging an mp3 collection I’d not paid for. I passionately argued that I’d always want to own what I listened to, until the Spotify mobile app made that notion extinct.

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How Understanding Choice Will Bring Music Streaming To The Masses

I used to think that when it came to listening to music, what I and everybody else wanted was simple. We wanted everything, now and forever, wherever we are. And if we enjoyed the process, we’ll pay for it too (honestly, we will). But this isn’t strictly the case.

Choice Paralysis

Spotify Premium offers just this, but falters at one crucial point; it offers too much choice.

Choice Paralysis is that feeling of being offered everything at once, and not knowing what to choose. When every piece of music ever recorded is offered on a plate, solving the problem of what to choose is a pleasure for myself and many others (if you’re spending the time to read a music blog, that probably includes you).

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